Breaking Through to the Other Side (2004)

- Using The User Experience in Web, Interactive TV and Mobile Services

By Thomas Visby Snitker

"It is excellent.  It covers a lot of ground that I suspect is not covered elsewhere and there is quite a bit there which is new to me.  What I think is particularly good is the way that you give such a lot of practical advice, without it sounding patronising. I
think you have got the level of detail just right. This book would be really useful to someone who knows nothing about researching interactive media, but it also has a lot for people that do it for a living."

Martin Stoll
Director, Ipsos-Insight Qualitative
London

"Breaking Through to the Other Side" is a must read for anyone whose business depends on effectively reaching consumers through digital channels, in all disciplines from research to IT to marketing..."

Timothy Smith
Director, Marketing Strategy, Modem Media, Norwalk,
Connecticut

"Understanding "the other side" - your website's users - is one of the biggest challenges in web development. I recommend this book for any web manager who wants to learn the methods of online user research, and the reasons for investing in it."

Mark Hurst Founder
Creative Good
New York

"A very useful read for anybody who wants to maximize the impact and effectiveness of their web sites. Written in a systematic, clear, and non-technical style the book outlines all questions that need to be asked in a website development process, from a users point of view. Highly recommended for anybody that relies on "the web" for business generation or information delivery."

Calvin Liao
Regional Research Director, ORC International
Hong Kong

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