Approach and deliverables

Approach

Snitker & Co will provide the full research related to the requests for proposal, including the management and execution of all the phases of the work, including:

• design of research,
• coordination of objectives and question guide,
• selection of research venues and researchers,
• recruitment, incenting and management of respondents,
• execution and recording of sessions, and
• evaluation and reporting.

Actual Deliverables

Preparation before the test sessions:

• Session plan drafts and interview guides drafts for client to review.
• Recruitment of the specified number of respondents and extras as needed from the specified target groups.
• Working materials such as questionnaires, screeners, etc.

Actual research (e.g. Card sorting):

• Execution of card sorting sessions each up to two and a half hours long.
• Viewing of research for observers approved by client in desired regions
• Simultaneous translation into English of research in non-English regions.

Results, Conclusions and Recommendations:

• One final report covering the findings from all sessions:
  - Including key user quotations and recommendations through all venues.
  - Report and transcripts be in English. 
• Voice conference presentation of results.
• Video recordings are provided.  

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