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Examples of work

Table of content

  1. Example One: Concept testing of a website prototype
  2. Example Two: Usability testing of a website
  3. Example Three: Card sorting

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1. Example One: Concept testing of a website prototype

Purpose:
To improve the website concept through discussing:
Will users from the target group use the website prototype?
Do they understand and accept the concept?

Preferred metodology:
Group workshops.

  • In a monitored environment, such as a usability lab, six to ten respondents will talk about their preferences and relevant past experiences.
  • A moderator will conduct interviews and present prototypes or websites related to the prototype.
  • Each workshop session does not exceed three hours and is recorded on video.
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2. Example Two: Usability testing of a website

Purpose:
To improve the website’s visual and functional design through observing:

  • Can users use the website?
  • Are they able to solve their tasks – is it easy, fast, efficient?
  • Do they experience a coherent, appealing  website, aligned with other general and campaign specific marketing?

Preferred metodology:
One-on-one usability testing.

  • One respondent at a time will solve tasks on the website in a usability lab, thinking aloud about his experience as he goes along.
  • A moderator will conduct pre- and post-test interviews and listen in.
  • Each testing session does not exceed two hours and is recorded on video.
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3. Example Three: Card sorting

Purpose:

To improve the website information architecture through better understanding of logical content groupings, nomenclature, etc.

Preferred metodology:
Card sorting in small groups.

  • Two or three respondents at a time will sort paper cards that have been labeled with the names of significant documents or products from the website in a usability lab, discussing how the cards are grouped and how groups of cards should be named.
  • A moderator will conduct pre- and post-test interviews and listen in on the discussions.
  • Each sorting session does not exceed two and a half hours and is recorded on video.
  


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